Jeremy Lin s Cultural Identity - 1961 Words

Linspirational: Jeremy Lin’s Renegotiation of Cultural Identity In December 2011, Jeremy Lin a graduate of Harvard University was signed to the historic NBA franchise of the New York Knicks. Not many people paid attention to this signing as there was a strong likelihood that in two months he could be waived and no longer have a spot on the team. Yet, just two months later Lin would go on to lead the Knicks to numerous victories, including a 38 point performance against the Los Angeles Lakers and legend Kobe Bryant. The unheralded prospect revitalized a floundering organization in a matter of weeks; though this prosperity was short lived, it started a conversation that had not been talked about before. In some eyes this was seen as a†¦show more content†¦Each of these shifts regularly and rather rapidly in Lin’s case. The two dialectics that have the most impact in Lin’s situation are security and inclusion. Security and inclusion or fear of the lack of the two can cause people to accept these contracts, whether they believe them to be true or not. I will address later in this paper how exactly both security and inclusion impact Lin. Equally as important is how and why we negotiate our identities. One’s identity is constantly changing due to the negotiations we have with ourselves and others. These negotiations take place every day and are instigated either by those who are culturally different from the dominant culture or even ourselves (Jackson 360). Whether they are instigated by an individual or oneself it is a need as humans to reduce uncertainty (ibid.). There is this instinctual need to know what something is, or in this case who someone is, even if it is as trivial as their racial background to identify and differentiate that person from the rest. It should be noted that in some situations of more evenly dispersed power it is possible for a balanced negotiation to take place between one another, though the more dominant a culture the less likely these situations are to arise (Jackson pg.365). As just mentioned, Jackson’s theory of power is interrelated with the negotiation of identity. The shifts in power have a great deal to do with how a negationShow MoreRelatedMarketing and Aesop12007 Words   |  49 PagesInternational Marketing Plan: Aesop’s Expansion into Italy TBS982 Marketing in a Global Economy Patjira Aiemsumang 4304834 Natthanee Chatpahol 4230723 Cheuk Kin Jeremy Sin 4429448 Thanyaporn Theerawatphothong 4222490 July 22, 2013 Word Count: 6713 1. Executive Summary The cosmetic industry worldwide seems to be continuously developing, now more than ever with the advent of the Internet companies. 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