Sunday, September 8, 2019
Apple Inc. Analysis Case Study Example | Topics and Well Written Essays - 1250 words
Apple Inc. Analysis - Case Study Example employs to run its shows in the electronic consumer market (Thompson, Strickland & Gamble, 2011). Also, the paper will determine the various strategic elements of Appleââ¬â¢s competitive and product differentiation in the market place. Further, the paper will examine the competitive strength and thereby provide indications as to why Apple Inc. is a stable competitor. Moreover, the paper will assess the financial performance of Apple Inc. and provide recommendations aimed at strengthening Appleââ¬â¢s market position going forward. Elements of Competitive Strategy As a major developer, Apple Inc. develops, manufactures and markets personal computers and the supporting and/or related products. These product packages are directed basically to business entities and their owners, creative industry and the general consumer markets (Marino, Hattaway & Jackson, 2011). In addition, Apple Inc also provides the consumers of electronic products with the supporting utility languages, operati ng systems, the necessary developer tools and the needful software databases. Therefore, according to Lashinsky (2009), Apple Inc. is the only company that designs and owns the whole widget comprising of the hardware components, software components and the driving operating system components, which in togetherness serve the varied needs of their customers accordingly (Lashinsky, 2009). In the forefront to motivate Apple Inc. is the able hand and mind of the top notch executives in the overall realm of electronic product consumption market, which form the nucleus of the executive officerââ¬â¢s brain trust and thereby drive the operational excellence that is needed in order to sustain the growing number of the loyal customer base that the company currently prides of (Lashinksy, 2009). Additionally, Apple Inc. has a broad wealth of software and engineering skills that enables the company to develop evolving elements as per the demands of the market as well as the global influence of the products that it specializes in (Marino, Hattaway & Jackson, 2011). In order for any consumer to fully consume and enjoy the use of products in the personal computers in specific and the electronic market products in general, he/she must be able to access the three distinctive product components that Apple Inc. has prioritized; software, hardware and the operating systems. Therefore, it is evident that the various elements of Appleââ¬â¢s competitive strategy work in togetherness to maximize the value that the consumer accrues. This implies that the companyââ¬â¢s product element pieces purposefully fit together to provide the necessary millage in terms of competitive capability in the market. Further, the fact the Apple has initiated and executive strategic decisions to sign agreements with other major players in the market enables it to fully exploit the generic strategic form provisions and thus develop products that the consumers consider highly innovative since they pr ovide advancements and/or complements the other products in the market (Marino, Hattaway & Jackson, 2011). Elements of Apples product strategy Personal computers Apple Inc. designed and distributed personal computer product line that enabled it to assemble the various product components together to enable the compatibility with the peripheral
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