The five marketing orientation Essay Example | Topics and Well Written Essays - 500 words

The five marketing orientation - Essay Example The five marketing orientation The production concept is one of the oldest system in the world which in the United States began to proliferate itself after the industrial revolution. The typical production company is dedicated to some form of manufacturing activity. Based on the production concept customer react based on the law of supply and demand in which price is a determining factor of the desire of a customer to acquire an item (Varian, 2003). As lower prices the demand of a product increases, thus the production of the company increases in accordance. The management teams in company following the production concept emphasis on improving the operating efficiency of the firm to lower costs and streamline the operation in all aspects of its supply chain. The supply chain of a company is the network of distributors, transporters, storage facilities, and suppliers that participate in the sale, delivery, and production of a product. The production concept can be applied to service companies. A second strategic marketing orientation is the product concept. The product concept stipulates that consumers will favor those products that offer the most quality, performance, or innovative features (Kotler, 2002). A company adds value to its business by make improvement and enhancements to its featured products. An example of this application be can be seen in the company Sony. One of the most popular products of the company is its portable playstation system (PSP).

History questions Essay Example | Topics and Well Written Essays - 1500 words

History questions - Essay Example Abraham Lincoln told â€Å"enemy is at your door, wait not to meet him at your hearthstone, meet him at the doorsill, and drive him from the temple of liberty, or pull down its pillars and involve him in a common ruin† (McPherson 212). This should be considered as evidence that our country is not safe anymore. Abraham Lincoln also mentioned that he thoroughly disliked to comment on the various tactics employed by historical leaders who played an instrumental role in earlier wars. Government always must be â€Å"of the people, by the people and for the people† and victory always must be â€Å"an anti slavery triumph† (McPherson 218). Jefferson Davis strongly disagreed on excessive individualism that were ruling the states. He pointed out that this kind of extreme individualism won’t bring any good to the state. Instead, it will only create neglect towards teamwork. He also emphasized that â€Å"war meant it’s for all and not for single†. This means, war is always for a group of people and not for a single person. He told â€Å"each state has the right of revolution† (McPherson 240). Political revolution or any kind of revolution always placed the state in a crucial, authori tative position and the right of revolution is for everyone. 2. If as Mr. Sparks contends what is Past is prologue, there is much in the Civil War Era that is relevant to your lives today. Please provide 3 examples of how a study of The Civil War helps you understand the United States in 2010. If a civil war breaks out in the Unites States in 2010, it, will, perhaps mark the end of this country. There would be violence, bloodshed, riots and insurgencies all over the country, leading to loss of millions of human lives as well as the ultimate breakdown of the country’s vast social and economic infrastructure. A study of the civil war has helped us to understand the

Brave New World and Anthem Essay Example for Free

Brave New World and Anthem Essay In both Brave New World and Anthem the underlying themes are very similar. The government controls every aspect of people’s lives, everyone is supposed to be perfectly happy with what role they are given, and the main character do not fit into what the government was deemed normal. While both books have these very similar traits, there are many differences as well; the way the government controls the people, as well as the form of government, the way people of both societies treat each other, and the situation in which the main characters are placed. In both Brave New World and Anthem the government controls everything about a person. In Brave New World the government has taken the ultimate step in controlling the people. The government has taken people’s right to have children away, and instead grow children in labs, dictating what the child’s life will be like from the time the sperm is introduced to the egg. The government adds enhancers if they want the child to come out smart, or things like alcohol to the embryo if they want it to come out stupid. Then the child is put through a series of conditioning treatments that make the child behave exactly how the government wants the child to (Huxley). In Anthem the government has also taken control of every aspect of te people’s lives. They are not as drastic as the government in Brave New World, but they put a child through a conditioning school, they choose the job that the person will do, and they choose when babies will be made. In Anthem the government is a council of leaders that have been chosen by the previous leaders to lead the people, and make them conform to the way that the council wants the people to think. There are councils in every city in Anthem as well as sub-council that control other aspects of life, for example the council of scholars rules over the new inventions, and studies conducted (Rand). Brave New World’s government is a series of people called controllers that rule over a continent, each controller is in charge of everything that happens in the continent be it new discoveries, or what kind of felly to show the people. The controllers have absolute power within their continents, but there is also a world council. Each controller is part of the world council and they make decisions that involve more than one controller’s continent. In the books the government has taken measures to see that everyone is perfectly happy, no matter what the cost of happiness is. In Anthem the children are taught from infancy that they would be perfectly happy if they loved their brothers and did their best to serve them. The children were punished if they tried to do something that their brothers would not like, or would not benefit the rest of the population. This method did not always work because some people where resistant to the ideas, and would always think in a different way that would make them unhappy. Also in Anthem the men are taught to stay happy they must serve their brothers fully and not interact with women at all. It is a crime to interact with women outside of the time of breeding. While in Brave New World the government took the children from birth and used conditioning as well as things like electric shocks to make the children think a certain way. This method is used until the children reach adulthood, and then to keep the population happy they are given a drug called soma. Soma is a mind altering drug ha makes the people happy an forget all their worries. The government convinced everyone that Soma was solution to the unhappiness in the world. Yet, this happiness is one reduced to sheer consumerism, just as politics in the brave new world is degraded to conformism. ( Diken Bulent). More tellingly yet, the only alternative set in the book against this sterile, suffocating civilization is religious fundamentalism (Diken Bulent). Another way that the government in Brave New World fools everyone into thinking that they are happy is by teaching the population that everyone belongs to everyone, and that having sex with as many people as possible as often as possible is a good thing, and is highly encouraged. The main characters in both Brave New World and Anthem do not fit into what the governments see as the perfect world. In Anthem Equality 7-2521 who was born into his society wanted to be a scholar, and help his brothers with his ideas, and inventions, but he was assigned to be a street sweeper. When Equality tried to change his life, and took the light bulb to the scholars hoping that they would accept him into their ranks and let him study with them. Equality was then punished and sentenced to death for trying to help his brothers better themselves, but escaped with his beloved and founded a new colony in which the mind would not be oppressed by the government. In Brave New World John is a boy from a reservation brought into society as an experiment, he does not understand the logic of the people, or the way they are until he meets the controller of the continent. While everyone that was raised in society is very promiscuous, and open with everything, John who was raised on the reservation only wants to be with one person, and keep his relationship private. This goes against everything that the people of civilization believe in. the differences eventually lead to John leaving the city to go live in a lighthouse far from the city. He eventually killed himself because he could no longer handle what was going on in his head, and the things going on around him. Brave New World and Anthem where very similar in the fact that they both had governments that dictated everything, things that where suppose to eliminate unhappiness, and had main characters that did not fit into the world in which they found themselves living. There where also pretty outstanding differences between the books as well though, the way the two societies viewed interactions with the opposite sex, the ways the governments where structured, and most of all the ending of the books. One character goes on to live his life with the one he loves, while the other commits suicide.

Analysis of S-d Exchange Interactions in Dilute Cu-mn Alloys

Analysis of S-d Exchange Interactions in Dilute Cu-mn Alloys Phenomenological analysis of the s-d exchange interactions in dilute Cu-Mn alloys at helium temperatures AL-Jalali, M. A. Abstract: The S-d exchange interactions in dilute Cu-Mn alloys was studied on concentration ( C ) varying between 10.5 and 2081.8 ppm of Mn in Cu within the ( 0.03K – 4.2K ) temperature range. Using electrical resistivity data on those alloys, the s-d exchange integral ( Jsd ), which is negative, has calculated to show a clear dependence on (Ln C). This dependence, confirming thus the dominance of Kondo effect below 1000 ppm impurity concentration, but above this concentration, we expected an interference between Kondo effect and spin glass regime, which mean that spin glass regime has to prevail more than Kondo effect. Keywords: s-d interaction; electrical resistivity; Jsd; Kondo effect; spin glass. PACS: 75: 50, 75:10, 75: 40, 75: 30. Introduction The main objective of this paper is to study the huge effects on the coupling between the dilute magnetic impurities (Mn), which gives rise to the formation of local magnetic moments, and the conduction electrons from the host noble metal (Cu). Electrical resistivity is a great source of information, especially to get the values of the s-d exchange integral Jsd . For a very dilute alloys (concentration below 100 ppm of Mn), the low-temperature resistivity is dominated by an anomalous Kondo scattering of the conduction electron spin at the local magnetic moments. A typical logarithmic divergence of the resistivity will begin above the Kondo’s temperature( TK ) until the minimum in the resistivity of Cu-Mn Kondo alloys, where higher temperatures is prevailed, and when the magnetic impurity concentration Increasing until ( 1 at. %), the interaction between the local magnetic moments and conduction electrons ,which is governed by the Ruderman-Kittel-Kasuya-Yosida (RKKY)[ 1,2,3] interaction will form a spin-glass phase [4]. The method, I have used, to calculate Jsd was the analysis of crude experimental data and by simi-emperical simple calculating, I found that the Jsd decreases logarithmically with concentration and gives a very important information about competition between Kondo effect and spin glass regime[5], which need a deeper study in the future. Theoretical background The introduction of few ppm of 3d or 4f magnetic impurity in a non-magnetic matrix leads to an s – d exchange interaction between the spins of the conduction electrons Se and the Localized magnetic moment Sd of the transition element, which can be described by a Hamiltonian: Where (Jsd) is the exchange coupling parameter, and is any ordinary scattering from the ion carrying the local moment. With a negative Jsd, the interaction leads to an increase of localized spin disorder resistivity with decreasing temperature. The competition between the spin disorder scattering and the phonon exhibits the minimum in the resistivity of this regime [6, 7, 8, 9]. Phenomenologically; the above competition is mainly manifested at low temperatures in the form: Where the spin scattering resistivity, and, ( EF =the Fermi energy),(Z=number of conduction electrons per atom). In this work, I endeavour to show the behaviour of Jsd in some Cu – Mn alloys, despite the fact that there is the bulk of information has been put forward on these alloys during and after the 1980s, the electrical resistivity one of many sources to provide a powerful means to trace the s – d exchange interaction dominating these alloys. Analysis of data Matula and others reported crude data [10, 11, 12] on electrical resistivity and methods of manufacturing of alloys, especially in respect of purity, constituting the major experimental background in this work. They come from direct measurements already carried on Cu – Mn alloys (and many others noble –transition metals alloys) with concentrations ranging from 10.5 ppm to 2081.3 ppm of Mn in Cu within the ( 0.03 – 4.2K ) range [ 11, 12,13 ]. Figure (1) scales versus Ln (T/c) give us by suit fitting an expression like a logarithm of power series solution: The first two terms (first- order approximation) show a bold line at figure (1), where pure magnetic resistivity could be defined from that lines as a function of ( LnT), and by using a fitting’s programming we can find from the ones of the bold lines a relation as following (figure(2)) :- This matches with Hamann’s expression [13, 14, 15, and 16]: Tk =Kondo temperature Figure (2) expresses exactly what a compatible between experimental relation (4) and theoretical Hamann’s expression (5) there are. Definitely, allowing the inclusion of potential scattering effect with single impurity kondo effect, and sharp determination of kondo temperature Tk = 36 mK. Calculated values of Jsd reveal a variation: (C is Mns concentration in ppm units), as it has shown in figure (3). Expression ( 6 ) was calculated according to a width of internal field distribution [ 12,16 ] at Tmax ( characterize the maximum value of the resistivity at figure(1): (7) Results and discussion As it is shown in figure ( 3 ), above 850 ppm, our calculation to Jsd leads, just as other works do [12,17 , 18 , 19, 20 ] to believe that magnetic transformation takes place from antiferromagnetic to ferromagnetic state and between 860 ppm and 2000 ppm may be a spin glass regime starts to prevail. When we come back to Kondo’s temperature at Hamann’s expression (5), it is most appropriately to denote that the Kondo’s temperature given as [21]: Where, initially, TF =8.12 104 k, and n (EF) =0.294 ev-1. It seems that Tk is not constant as we noted above, and is not consistent with [22], And has clear dependence on Jsd . Of course, we need more studying to pursue this point. Finally, as a [instead of] conclusion [put [(Result)], and from figure (3), we can classify a Kondo’s regime in respect of concentration as following: pure kondo regime vanishes at concentration 63 ppm of magnetic impurity (Mn) . Mixed regime ( kondo + SG ) from 63 ppm to 860 ppm. Ideal spin glass from 860 ppm to about 1%. Conclusion When we increase the concentration of magnetic impurity, The s-d exchange interactions will move to RKKY interactions, where Jsd will represent a phenomenological order parameter, which reflects a shift of interactions between conduction electrons and localized magnetic moments and discovers the new magnetic transformation from a regime to be other. 1

Essay on The Awakening as Romantic, Realistic, and Local Color Writing

The Awakening as an Example of   Romantic, Realistic, and Local Color Writing A fair woman slowly, but surely, makes her way into the water.   It is obvious that she is slightly afraid, but not to the point where she is willing to stop progressing into the gradually deepening water.   She believes that after she lets the water grab her life, everything will be fine.   Sounds appealing?   I did not think so.   However, Edna Pontellier thinks that this is the best option for her.   Drowning seems to be the only way out.   The Awakening, by Kate Chopin, describes Edna Pontellier's battle against society, and how she decides to handle this battle.   This novel was considered an immoral piece of literature during the early 1900's.   Its descriptions of a strong woman who goes against a grim and strict Creole society shocked critics and readers alike.   Edna's strong will and determination cause changes that were not welcome at the time.   Despite the fact that The Awakening was unwelcome in the early 1900's, it is a widely read novel that most consider to be an extraordinary piece of literature.   The Awakening is a great novel because of its unique combination of Romantic, Realistic, and local color writing.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Awakening demonstrates Romanticism in many ways.   The accentuation of the imagination, freedom, emotion, nature, and nobility of the common man characterize Romanticism.   The Awakening demonstrates this in many ways.   For example, a mockingbird and a parrot are shown to describe the role of women of that time; they had the potential to be successful and respectful citizens, but society kept them caged in.   This demonstrates the "natural world" aspect of Romanticism.   In addition to this, constant references are ma... ...nd city names in her writing adds a lot to the feeling behind the novel.   Using the name "Grand Isle" has a larger effect on the reader than if she were to say "beach", or even "summer getaway".   Through the utilization of local color, the reader actually feels that he or she is a part of the novel, walking alongside the characters and feeling all their pain and suffering.   He or she can form visual images of life during the time of the Creoles.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Through her inclusion of Romantic, Realistic, and local color writing, Kate Chopin makes The Awakening a truly extraordinary piece of literature.   Reading this novel makes the reader feel that he or she is living during the society of that time.   This is a unique writing that demonstrates one-of-a-kind combinations of literary elements.   Every person should read this novel and appreciate it for the talent.

Free Macbeth Essays - Are things as they seem? :: Macbeth essays

Are things as they seem? All things have an appearance, usually a good or a bad one. Depending on the appearance something has we form an opinion about it. Sometimes the appearance something has can mislead one in forming an accurate opinion about it. In Macbeth, Shakespeare shows us that things are not always as they appear to be. This is shown through the duplicity of Macbeth and his wife, the kings sons and the servants being blamed for Duncan's death and King Duncan's inaccurate opinions. In the beginning of the play Macbeth is a well respected hero who appears to be a great guy. However, by the end of the play it is clear that Macbeth is a selfish, troubled man with a conscience that seems to serve no purpose. In lines 81-82 on page 240, Macbeth tells how he must mislead the world and hide his dark side from it. "Away, and mock the time with fairest show: False face must hide what the false heart doth know." On page 249 Macbeth does a good job of hiding his dark side before finding the dead king with Macduff. "Is the king stirring, worthy Thane?" asks Macduff. "Not yet," replies Macbeth. "Goes the king hence today?" asks Macduff. "He does: he did appoint so," answers Macbeth. Although Macbeth has full knowledge of the king's death, he plays it off well and appears to know nothing. Lady Macbeth appears to be a nice hospitable woman. However, her heart is dark and full of evil. On page 236, the king talks to Lady Macbeth, telling her of the honor and love that he has for her. "See, see, our honored hostess! The love that follows us sometime is our trouble, which still we thank as love. Herein I teach you How you shall bid God 'ield us for your pains And thank us for your trouble." His opinion of Lady Macbeth highly exceeds that of which it should. He has such a high opinion of Lady Macbeth because he is mislead by her good appearance. It is ironic that Duncan thinks so highly of Macbeth and his wife, as on page 232 when he says "There's no art To find the mind's construction in the face:" This is ironic because it directly applies to the king and Macbeth. (The king does not know Macbeth's true mind construction.

Environmental Ethics Essay

Environmental ethics falls under the discipline of environmental philosophy that studies how human beings relate to their natural environment. This is a wide study that involves a variety of other disciplines such as those that study human relationships, economics, the earth’s structure and biology especially ecology. Human beings being the most superior of all the living things on earth have an ethical obligation to the environment concerning the earth, air, water, other organisms and the human population, both the present and the future generation. Environmental ethics brigs up a variety of issues concerning what, when, how and why we should consider this area of study. Aspects arising include the environment’s moral value, how sustainable are the policies on environmental protection, and how do these apply to the developing nations, and what policies should be put in place to ensure that the environment is safe guarded for the future generation, among others. This topic has been studied by many philosophers through the years, but it only came to be recognized as an independent discipline in 1970, due to awareness of effects of increasing human knowledge on the environment. Growing economics and populations, new technologies and development of industries all have had various adverse effects on nature, although aimed at improving life. The works of Rachael Carson, Paul Ehrlich, Aldo Leopold, among others brought about ethical concerns about the environment. Under environmental ethics, human beings have a duty towards the environment, on protection and conservation as well as having a quality life for themselves. In this context, contentious issues arise as to why we should be concerned about the environment. Should it be for us, the living human beings, the future generation, or for the environment itself regardless of our own benefits? Different personalities offer different answers to this question, hence different views have come up on environmental ethics. The issues of environmental ethics is of growing concern to the government and other institution including United Nations which have come up with incentives to people to value and appreciate nature. Earth Day which is held annually (first held in 1970) continues to create awareness and sensitize people on the value of the environment and why it should be protected. The Moral Standing We cannot handle ethics without reference to moral philosophy, which is concerned with individual behaviors and conducts. the moral standing depends on what is considered ‘right’ or ‘good’ and ‘wrong’ or ‘bad’ by an individual or a society. For instance, different societies have different views on areas like land and animal ownership, rights of the future generation, and many more. Personal conduct with respect to environmental ethics defines how people should interact with nature, regarding its exploitation and conservation. The moral standing of the ethical issues on environment are wholly placed on human beings as they are the only living things who can reason and decide on moral issues. Many of the environmental concerns revolve around man and how these affect him, thus the responsibility of environmental ethics should be solely man’s. Responsibility to the environment implies that we are aware of this task, we are able to do it, we are at liberty to do it or not, and carrying out of the task has an effect to others existing in the environment. This means that we know the damage we can cause to the environment, the effects of this damage and the prevention or solutions to these problems. This gives us a moral significance in environmental ethics, and gives us a central role. The moral standing therefore means we have the moral obligation towards nature and the capability to carry out this responsibility. When we consider environmental ethics, then, look at issues such as: †¢ Should we care about nature for itself while it’s people who really â€Å"matter†?  That is if not for human beings benefit; why else should we conserve the environment? And if depleting the natural resources is necessary for life improvement, why not exhaust it? †¢ Is the loss of biodiversity, destruction of scenic geographical features for human benefit such as in agriculture so harmful to man? Where is the need to conserve a species while it has no chance of survival in the near future due to changes in earth’s patterns? †¢ Is it right for a person to own land, it being a natural resource among others, or is it morally wrong?  Is it fair that 5% of the human population use 30% of natural resources, while in other less countries the population suffers due to lack of the basic resources such as food and clean water? Do these resources exist for the benefit of a few or should they be left free for use by all? †¢ Is it possible for human beings to improve nature, seeing how man seems to have no control over nature when it comes to events such as natural calamities? †¢ Do recent developments in technology relieve us of our duty of protecting the environment? For instance, does biotechnology with potential to create new species, or bring back an extinct species, relieve us of the duty to conserve the biodiversity? Or alternative sources of fuel give us a right to deplete the natural fuel reserve? †¢ Should we let nature take its course as it always has or try and preserve it without assurance that this is of any benefit, or that this only hinders the course of nature? Is there any way that nature can take care of itself without our hand, like self renewal? The main issue surrounding environmental ethics today is the activist movements on environmental protection that focus people on the wrong issues, that is the moral standing is more emotional than factual or logical. The following are essential in discussing environmental ethics and policies. Western Religion and Culture It has been viewed by some philosophers that the Western religion has adversely affected the environment as it teaches that human beings have dominion over the earth and subdue it. Others view this as a command to take care of nature as we have been left in charge. The command given in the bible to the first man â€Å"be fruitful and fill the earth† (Genesis 1:28, Holy Bible KJV) raises the question of population control, is it ethical for the sake of the environment or is it a direct defiance of God’s command? To address this sensitive topic, religion should be understood in context. At the time of the command there was only one man on earth, so he was required to ‘fill’ it, but now the earth is already ‘filled’. Is it logical to still apply the very same principles now as they did then? The culture of a people defines how they relate to and use the environment. Many of the historic events that shape the western culture have had a huge impact on the environment. Events such as the industrial revolution, technological advances and the modern culture have affected the environment. Culture can easily adapt to changing environments, as well as cause permanent change to different environments. The environment is very wide and continuous, while cultural practices are defined by the environment. Therefore it is ethical to put environment before culture, and change current lifestyles towards more nature friendly practices. The future generation Most of the damage to the environment is more likely to affect the future human population. This therefore calls on the currently living humans to consider the rights of those who are not yet born. We might not know exactly what that generation will require but we are well aware of the basic needs of living beings; food shelter and basic health. Based on these we can have a model of what the environment should offer the future human beings. Therefore it is our moral obligation to them to utilize nature as much as we need to but ensure that we do not deny them the enjoyment of the same. Animals Other animals should be considered when addressing environmental ethics, since they are sentient beings, that is are capable of feeling. Although animals come after humans, they have rights and should be considered according to what they are interested in, such as feeding, living in their natural habitat, and allowed their existence. Controversy about animal rights arises in what animals exactly should we grant rights to. For instance, are insects or other smaller animals in this category? Is it right to use animals for laboratory research for medical and other studies to better our lives? The simple answer to this question is that unless it is extremely necessary, animals should not be put at risk or in adverse conditions. The harm to animals should be justified and be limited to a certain allowable level. Ecofeminism Women are seen to be closer and more in touch with nature; this is claimed by feminists concerned with the environment (Cochrane, 2007). This is because of their ability to give life, and the fact that the earth is considered female (Shiva, 1993). Thus this gives them a better understanding of nature and how to coexist in harmony. Val Plumwood, an ecofeminist believe, that feminism should go hand in hand with environmentalism as both women and the environment are under the same oppression. Another feminist argues that the problem is in trying to justify this kind of oppression thus allowing such subordination. When considering environmental ethics and policies, the domination over women and nature is a critical issue that requires attention. Economics and Ecology Economics and ecology usually appear as counter forces. Economy involves trying to allocate the limited resources while ecology looks out to protect these resources. The ever growing human population has placed great pressure on nature and thus their distribution is highly competitive. Market forces have added more pressure to natural resources and their exploitation. Rapid growth of industries has contributed to environmental deterioration. The cost-benefit considers questions like; if nuclear power makes electricity cheaper, should this field be ventured? What is the cost of preserving a forest compared to the cost of exporting timber? These raise challenges when setting up policies on the environment because of the question of cost versus the benefit of environmental ethics. Technology Technology has had a huge impact on human life as well as on the environment. The effects of technology are both beneficial and adverse. The medical, agricultural, communication and energy industries rely heavily on technology to better human life. Technology has the power to destroy nature as well as replenish it. The technological advances that are most potentially harmful include nuclear technology that is able to annihilate nature and biotechnology which has the potential to alter the natural species boundaries. Since all technologies come with potential risks along with their benefits, ethical consideration must be made with regards to the environment. Conclusion  In studying environmental ethics, the first thing is to ask the question ‘what should be done about the current environmental situation and how should it be done? ’ The other consideration is the importance of individual natural resources and how much effort and cost we should dedicate to protecting such. This should be based on facts and not feelings, like and dislikes. It is important that policies be based on an integrated system that has in mind all the components of nature, as well as involvement of the government, institutions and other countries.